Case Study
The Driver’s Circle
We didn't just grow Fleeto's following. We built its community.
Social media wasn't even on Fleeto's radar because nobody in PCO rental was using it to connect with drivers. We saw the opportunity, moved in, and yes… we still own it in reach, engagement and followers.
Instead of traditional social media marketing built around sales pitches, we focused on creating a reliable, interactive community. Consistent content and genuine two-way engagement encouraged drivers to interact with the brand.
By sharing timely updates on PCO licensing, TfL changes, London charges and other driver concerns, we gave Fleeto's customers a trusted space to ask questions, find useful information and connect with the brand.
Real value gets noticed, and people aren’t shy about saying so. The audience response showed that Fleeto’s social media presence was building credibility and strengthening its connection with the community.
We put the people behind fleeto in front of the camera. The team became the faces of the feed.
Instead of posting stock photos, we had the actual Fleeto team answering questions and interacting directly with customers through reels and stories. This helped turn a cold rental company into a familiar face in the daily scroll.
Beyond The Numbers
Every interaction tells a bigger story.
Reach and engagement show how far the content travelled. HubSpot helped bring the bigger picture into focus, giving the team a clearer view of audience behaviour and customer interactions. These insights helped connect the numbers with the people behind them, keeping Fleeto's social media strategy rooted in what drivers actually needed.
Note: Actual figures have been intentionally hidden to protect confidential client data.
When people start coming to your feed to find out what’s happening, you’re not just posting anymore. You’re part of the community.
